Why Choose Salesforce
Telcowin’s Director of Sales, Kharbs recently sat down with Telcowin Tech Talk to give us the low down on what a CRM is and why businesses and organisation would greatly benefit from using Salesforce.
To begin with, in the past, CRM was a tool used by businesses to gather data and track sales activities but it has come a very long way since. Quoting Kharbs, today, CRM is used to measure, analyse and manage activities related to customers and it covers sales, customer service, marketing and commerce.
As far as Salesforce is concerned, it is a CRM that is ever evolving with constant updates. One of the most recent releases is the capability to collect data on a real time basis. For instance if something were to happen with a customer, everybody from the organisation will be informed and actions can be taken immediately. This ensures that the relationship with the customer is perpetually consistent and maintained on a stable platform.
Having a 360 view of a customer is of utmost importance in this day and age and thus, Salesforce is the best choice for a CRM in any organisation. With structured data, you are able to have a deeper understanding of your customers’ likes, needs, and frequency of purchases.
Tune in to the full episode of this interesting info sharing session at podcasts.telcowin.com now.