Connecting the Customer Experience for Greater Business Outcomes
The ASEAN digital economy is surging. Since the beginning of the global pandemic, the ASEAN1 region has seen an estimated 70 millioni more people shopping online. In Indonesia alone, for example, the digital consumer population is expected to reach 165 million by 2021.
Beyond this booming B2C landscape, there is large and growing potential in B2B ecommerce as well. The APAC B2B ecommerce market is expected to grow by an impressive 15.2% annually, based on a total market capitalization of US$253.49 trillionii. A sizeable portion of this growth will come from ASEAN, which is projected to surpass the EU to become the world’s fourth largest economy by 2050.
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